Wednesday, 19 October 2011

Don't Lose the Music - 2010 statistics

Received from Chris White today. Awaiting the 2011 results next.

(Email from Chris White, Action on Hearing Loss)

Hi Rachel,

Here's last year's results. I will give you 2011 when I can, it's just
we can't send them out just at the minute.

Thanks,
Chris


Don’t Lose the Music questionnaires


1072 people between the ages of 7 and 68 completed the Don’t Lose the Music questionnaires over the summer festival season. Questions asked related to music listening habits including ones asking whether or not the individuals protect their hearing or would wear earplugs when at noisy gigs and clubs and how long they spent listening to their MP3 players per day. The information was analysed as a whole and also broken down into age brackets (7-15 year olds, 16-24 year olds, 25-35 year olds and over 35’s) to see how attitudes and behaviour changed between different age groups.

Over 87% of those interviewed had noticed ringing in their ears after going to a gig or a club. Perhaps more shocking is that more than 90% of the 16-24 year olds had experienced this, which is higher than the over 35’s who had, despite the latter being at least 10 years older and with presumably more visits to clubs and gigs. More worrying was the fact that 77% of those 15 and under (including the youngest participant of 7) had felt this ringing in their ears, despite the fact that they were not even old enough to go to clubs and some gigs!

Despite the high numbers of people who had felt ringing in their ears after a night out, only 38% of people had ever consciously done anything to protect their ears at gigs (this includes anything from using earplugs to moving away from the speakers and even putting their hands over their ears). Also, 21% of the people that had taken steps to protect their hearing still would not wear free earplugs if they were given out at clubs and gigs and would rather take other measures, such as moving away from speakers or leaving the room.

When asked about earplugs it was clear that there were many misconceptions about them. The participants were asked whether they would wear earplugs if they were given out at clubs and gigs with 57% of those interviewed saying that they would, 38% would not and 5% were unsure as they did not know enough about earplugs. Out of the many reasons people gave for why they would not wear free earplugs, there were several obvious main themes. Out of 245 reasons, 92 (38%) of them related to fashion, image and the idea that it is not ‘cool’ to be seen wearing earplugs. This shows that people are more inclined to worry about their image than their hearing. The second most popular reason people would not wear earplugs if they were given out for free related to misconceptions of the effect of earplugs and the idea that wearing earplugs would ruin the music. 62 (25%) of those asked said that wearing earplugs would ‘defeat the point’, ‘muffle the sound’ or make them ‘unaware of their surroundings’. This perhaps shows that people are unaware of the different types of earplugs that are on offer and are dismissing using them based on experiences of using the lowest quality ones available.

Whether or not people would wear free earplugs seems to relate to age. 62% of the over 35’s had consciously made efforts to protect their hearing and 66% would wear earplugs if they were given out at gigs and clubs compared to the 54% of 16-24 year olds who would wear them. However, interestingly, only 53% of the 25-34 year olds would wear free earplugs, and 68% of the 7-15 year olds would, though this may change as they get older, as the youngest participants were probably there with a parent or older relative who would perhaps have influenced their answers.

When asked to rate how important their hearing is to them out of 10 (compared with other health concerns such as safe sex and wearing sunscreen), many people rated it highly.
The average rating was 7.7 out of 10, with 33% of people giving it the highest rating of 10 out of 10. However, despite the fact that hearing was regarded as important, 57% of the people who gave it the highest rating (10 out of 10) had never consciously done anything to protect their hearing, and 36% of them still would not wear earplugs if they were offered out for free at gigs or clubs. 5 people rated their hearing as 0 out of 10 in importance. All of those people were between the ages of 16 and 24; the target group for this campaign.

77% of the people questioned had an MP3 player which they listened to every day. The average time people spent listening to their MP3 players was 2 hours 25 minutes daily, though more than 20 people admitted to listening to their MP3 players for over 10 hours a day. Fifteen of those people (68%) were between the ages of 16 and 24, which was perhaps not surprising, but still worrying, as they will probably continue listening to their MP3 players this extensively, meaning that they will be exposed to this level of continual noise for many years at a young age.

Just under 50% of the people surveyed knew that there is currently no cure for noise induced hearing loss or tinnitus, which means that just over 50% of people did not realise this and were perhaps being more careless about their hearing as they thought that any hearing loss could be cured. Well over 50% of the 7-15 year olds also thought that there would be a cure for this type of hearing loss or tinnitus.

A massive 83% of the people interviewed did not know that the European Parliament will be setting a default volume for MP3 players in the future. 

Contact from Tom re: research meeting at Qinetiq

Hi Rach,
I mentioned you to Soo James (not Sue) at QinetiQ Farnborough when I last spoke to her a few weeks ago. Her group is the ‘hearing protection’ group at QinetiQ. They have worked on hearing protection for many military projects including active hearing protection systems and measurement of earplug performance. She is friendly and happy to have a chat. I am on site on Monday and will drop by her office if I get the chance.
Her details are:

Soo James
Technical Leader Acoustics, IAS Manpower
Tel: 01252 392569, Mobile: 07825633765
email: shjames@QinetiQ.com

www.QinetiQ.com

There may be some overlap between your idea and some of her projects. It may be worth mentioning confidentiality at the start of the meeting in case there is anything either of you want to be careful about sharing.
Cheers,
Tom

Tuesday, 18 October 2011

Reflective journal and question

Epic event...
Reflective journal for 2011 is finally for the first time... *up top date* :-) feels very strange writing directly in to my diary the same day as the actual entry. I mustn't let this get out of date. So then I can concentrate on completing July and August in the previous journal.
Also a good session of refining my question tonight. Clarifying and condensing to concentrate on the key elements, as explained by my tutor Liz in tutorial last week.
A good exercise to do, a question and WWHI each with a maximum of 12 words. On the agenda and will then email to tutor group.

Email to Tutor and group


Hey everyone,

I have received some key feedback from one of my main external
collaborators, Tobias Schuh who is an international electronic
DJ (Anjunabeats artist) and I got some fantastic comments from him by
sending him an actual feedback Q&A document to fill in and return to
me. Until I did this, he said he wasn't sure what comments would be
helpful to me in feedback so if I had any specific questions he could
answer that would be easier for him to respond. Although I must admit,
the feedback makes me want to make changes to the product or see if I
can, but it's too late now surely - it makes me panic that it will be
impossible to have a clear product idea to communicate in an
exhibition in 7 weeks. I am *seriously* concerned I must admit :-(

Anyway, Tobi is also german and struggles to write in english despite
being able to speak and read it fairly easily, so the feedback is in
german with the translation beneath, thanks to Pete Otto for sticking
around after the exhibition meeting last night and translating for me
:-)
Tobi has been a fantastic source, his international fame and fan base has
been getting me a great amount of awareness being raised in germany /
german electronic music forums. If anyone is good with german, this
link is my project on the german trance forum - it's all about my
project that Tobi has been getting reactions and responses on,
something I must also get translated!

If anyone wants to steal the word document as a template to send to
external sources for feedback, please feel free :-) I've found it
really helpful.
Really panicking, Rach.

Tobi translation

Huge thanks to Pete (Otto) for sparing the time and helping out, got Tobi's feedback translated after the exhibition meeting last night. Meeting was pretty successful, relieved I wasn't running it solo this time as I really felt... hollow yesterday. Still do if I'm honest.


IN YOUR OWN WORDS (BRUTALLY HONEST PLEASE): HOW WOULD YOU DESCRIBE YOUR INITIAL THOUGHTS AND REACTION 
TO THE PROPOSED IDEA BEHIND THE STUDENT’S PROJECT ONCE IT WAS EXPLAINED TO YOU?

I was surprised and mostly delighted that someone engages with this
important topic.
I also have a lot of respect for the courage that it takes to accept
such a challenge because it is a new development of which you
initially won't know if it works the way you want.

WHAT WERE YOUR THOUGHTS/FEELINGS ABOUT THE ARTEFACT (visual graphic presentation) 
AND HOW WELL DID IT COMMUNICATE THE PROJECT/IDEA TO YOU? 

I like the idea that the product is presented as an optical accessory.
But maybe one should incorporate the social aspect optically in to the
product. Because at the moment it appears that as a club visitor
wearing 'headphix' you party on your own. Perhaps one could also try
to depict the core idea of the product graphically, so that one can
recognise at once what the usage is (for people who don't like to read
text). Also, on the picture it doesn't come out (doesn't do justice to
the product)

WHO DO YOU FEEL THIS PROJECT / IDEA COULD BENEFIT AND WHY? 

Definitely, if it really works as it is imagined, it could be a
important tool in many different life situations. Not only in a club
or concerts, but also for every day use whenever one is exposed to
noise or uncomfortable in the acoustic environment. One can tune the
noise around personal needs. So in theory, a genial idea that could be
very successful.

IN YOUR ESTIMATION-
WHAT ARE THE CURRENT STRENGTHS AND/OR FLAWS OF THIS PROJECT/IDEA AS IT CURRENTLY STANDS?

Strengths.
It is an innovative product, almost a gap in the market if you ignore
conventional ear protectors. An opportunity to tune the product around
your own needs and pain thresholds.
Potential issues.
Can a little device in your ear deliver the same sound / listening
experience as a big PA system in a club?
Would the sound not generally be worse eventually through latency
issues (the PA signal and ear piece signal not synchronise, phase
cancelling and phaser effect)
My concerns are also that it might be difficult to sensitise a normal
club visitor to the topic and also to encourage him/her to attract
attention with a product.

Monday, 17 October 2011

Feedback from Tobi

Received my feedback today from Tobi, I have asked Pete Otto on my course if he'd be happy to translate Tobi's feedback for me as it is in german. Here's hoping. 

Leaving for london shortly... 'final decisions' all cohort exhibition meeting to organise. 
I must soon step back from project managing / exhibition duties... the toll is becoming too high for me to maintain living for much longer. The reason in fact why my project has ground to a halt this month and my diary and blog have all suddenly stopped... I am so close to giving up now. Even tutorials last week as first day back to uni, I didn't feel any hope inside.   

External collaborator project / artefact feedback
FEEDBACK SUMMARY 
For use by external collaborators to supply key feedback or comments to the student
  • Please spare a few moments to write your memorable feedback and this will greatly help the reflection and development of my project. This will also help me to document the process of verification via external review, as this is of great importance for assessment and examination. Thank you! 
FEEDBACK TO (STUDENT): Rachel Dunscombe
FEEDBACK FROM (EXTERNAL COLLABORATOR): Tobias Schuh
JOB TITLE / COMPANY: DJ / Producer 
DATE: 10/14/2011
IN YOUR OWN WORDS (BRUTALLY HONEST PLEASE): HOW WOULD YOU DESCRIBE YOUR INITIAL THOUGHTS AND REACTION TO THE PROPOSED IDEA BEHIND THE STUDENT’S PROJECT ONCE IT WAS EXPLAINED TO YOU?


Ich war überrascht und vor allem erfreut, dass sich jemand mit diesem wichtigen Thema beschäftigt.
Ich hatte zudem großen Respekt vor dem Mut, den es erfordert, eine solche Herausforderung auf sich zu nehmen, denn es ist ja eine neue Entwicklung, von der man erstmal nicht wissen kann, ob sie so funktionieren wird, wir man es möchte.

WHAT WERE YOUR THOUGHTS/FEELINGS ABOUT THE ARTEFACT (visual graphic presentation) AND HOW WELL DID IT COMMUNICATE THE PROJECT/IDEA TO YOU? 
Mir gefällt die Idee, dass das Produkt als optisches Assessoire präsentiert wird.
Man sollte vielleicht aber noch den Gesellschafts-Aspekt optisch mit einbinden.
Denn momentan wirkt es noch so, als würde man als Club-Besucher mit Headphix alleine feiern.

Vielleicht könnte man noch versuchen, die Kern-Idee des Produkts grafisch darzustellen, so dass man auf einen Blick sieht, worin der Nutzen besteht. (Für die Menschen, die nicht gerne Texte lesen).
Auch auf dem Foto kommt noch nicht zur Geltung, um welch starkes Tool es sich tatsächlich handelt.


WHO DO YOU FEEL THIS PROJECT / IDEA COULD BENEFIT AND WHY? 

Definitiv!
Wenn es wirklich so funktionieren wird, wie die Idee es vorsieht, kann es in vielen Lebenssituationen ein wichtiges Tool sein.
Nicht nur im Club oder auf Konzerten, sondern auch im Alltag - wann immer man Lärmbelastungen ausgesetzt ist bzw sich in der akkustischen Umgebung nicht wohlfühlt, kann man die Geräusche nach seinen persönlichen Bedürfnissen anpassen.
In der Theorie eine geniale Idee, die sehr erfolgreich werden kann.



IN YOUR ESTIMATION-
WHAT ARE THE CURRENT STRENGTHS AND/OR FLAWS OF THIS PROJECT/IDEA AS IT CURRENTLY STANDS?
Stärken:
Es ist ein innovatives Produkt, fast eine Marktlücke (wenn man von üblichem Gehörschutz absieht).
Die Möglichkeit, das Produkt auf die eigenen Bedürfnisse und Schmerzgrenzen einstellen zu können.


Mögliche Probleme:
Kann ein kleiner Hörer im Ohr das gleiche Sound-/Hör-Erlebnis liefern wie ein großes PA-System im Club?
Wird der Sound allgemein nicht eventuell durch Latenz-Probleme (PA-Signal und Ohrhörer-Signal nicht synchron, Phasen-Auslöschungen, Phaser-Effekt) verschlechtert?
Meine Bedenken sind auch, dass es schwierig sein wird, den gewöhnlichen Club-Besucher für dieses Thema zu sensibilisieren, sowie ihn dazu zu ermutigen mit diesem Produkt eventuell optisch aufzufallen.

Sunday, 2 October 2011

working on submission to tutor

  • Your research question.
  • A progress summary (650 maximum) - including details of artefact iterations since June; the key new knowledge generated by the project to date; your intentions for your next steps during October/November.
  • Your bibliography and resource list.
  • Your role in the Degree Show project and your input to date (40 words max)